What it Takes to Be Successful in the Fitness Industry
It is mighty depressing to realize the average trainer in America makes about $30,000/year. That for waking up at 5am to train clients and working until 8pm to facilitate their evening clients. This doesn’t have to be the norm. With the right tools and mindset you can be easily making over $60,000/year while working 40 hours/week. “How can I do that?” I’ve got the answer.
Here are three steps for dominating in the fitness industry:
1. Optimize your Time By Creating Systems
You need to systemize everything possible — from how you create your training programs, to how you assess your new clients, to how you go about educating your clients about proper nutrition. For example, you can use the Functional Movement Screen (FMS) to assess all new clients. Create a sheet that allows you to note the scores from the screen for easy documentation and review. This allows you to quickly repeat the same process efficiently. After doing 15-20 FMSs they take almost no time and you get a wealth of information about your client after completion.
The same process can be translated into your program design. Many trainers and coaches use dropdown cells in EXCEL to make program creation less time consuming. You should also have a basic template for all new, untrained clients who you know will be starting with the basic movement patterns. If you are still typing everything out, over and over again, you are wasting valuable time (how much is your time worth to you?) that could be used for continuing education or relaxing a bit and spending time with friends and family.
At BodyByBoyle Online (http://tinyurl.com/boyleonline ) we have done all of the work for you, over 300 man hours, to provide you with everything you need to hit the ground running and crush the competition. With our database of over 280 different exercises, which have been professionally filmed and edited, you can create your own programs or use the same ones that have made Mike Boyle Strength and
Conditioning the #1 gym in America.
2. Multiple Revenue Streams
If you are a personal trainer or strength coach that is not doing some kind of online personal training or distance coaching, you are turning your back on a very significant source of revenue. Online training isn’t just for your blog readers who live hundreds or thousands of miles away. What about that person who comes into the facility but can’t afford $99/session? Or that client who moved away? And what about that client who no longer comes to the gym because he/she can’t afford training anymore? Maybe they know their way around the gym but just need an effective training program. You can make them an online client at $199/month instead of losing a customer altogether because of your facilities personal training price and a few hundred miles.
There are a few important steps for successfully training people online. First, make sure you provide them exercise videos with proper direction. Second, give them the ability to document their progress. And third, you must be able to track their progress and give them instant feedback. Online clients should not be treated like second-rate citizens.
The XPS Training software designed by Sideline Sports allows you to connect with your clients like you never thought possible thanks to its detailed stat tracking. From looking at how your client is progressing in a lift, to viewing their food log (with macronutrient breakdowns of each meal!). All of this is presented in easy to read charts and graphs (trust me it is a lot cooler than your statistics class!).
3. Continuing Education
If you are not making over $45,000/year, the first thing I would ask you is, “How much time do you spend on your education daily?” Do you watch the latest DVDs, go to the Perform Better seminars, listen to audio books or podcast, read articles or studies, reach out to other coaches and trainers to talk shop? And if you do all of those, maybe you just need to brush up on your business skills. No one in the fitness industry wants to admit it, but you can’t just change people’s lives. You need to make money and put a roof over your head too. It is OK to make your next book cover customer service or using social media to your advantage. Books like “Delivering Happiness,” “The Four Hour Work Week,” and “Crush It,” are great places to start.
With BodyByBoyle Online (http://tinyurl.com/boyleonline ) we have created an extensive education database that includes full DVDs and Video Q&A with Mike Boyle on a wide range of subjects from interval training to nutrition for adults. Members also get an inside look at our staff meetings since the whole meeting is filmed, edited, and uploaded for members. In our staff meetings Mike goes over new exercises or progressions, things he learned at recent seminars, business practices, and more.
Now you need to take action and create new streams of revenue. We created BodyByBoyle Online especially for trainers and coaches who don’t have the time and resources to create a content rich service like this. Check out our BodyByBoyle Online (http://tinyurl.com/boyleonline) and take a look around. You owe it to yourself and your wallet.
P.S. There are less than 200 spots open at the discounted rate! Get in while you still can! http://tinyurl.com/boyleonline